Prakashraj takes Risk !
Vellithirai, the Prithviraj, Gopika starrer produced by Prakash Raj for Duet films has hit the screens today and as per the industry grapevine he is reported to have sold the rights to distributors under what is considered to be a risky business model – distribution method.Habitually movies are distributed under the MG method in which case the producer will sell the rights for a fixed sum to the distributor. If the movie manages to garner more profits than what it was sold for, the surplus will be equally distributed between the producer and the distributor. In this case, even if the movie turns out be a dud, the producer will not be held responsible for the losses. On the other hand distribution method calls for another risky method of doing business. The producer ends up paying to the distributor if the movie falls flat at the box office, which exactly what Prakashraj has opted for. We are sure he has a reason!